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This blog is dedicated to product design issues.

I hope this online collection of notes would prove valuable not only to me but to all students and colleagues looking to develop innovating and interesting products. This site focuses on product design, conceptual design, interaction design, interface design, and failure analysis.

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Posts Tagged ‘ visual comprehension ’

Knowledge, Context, and Expectation Part II

April 1, 2011
Knowledge, Context, and Expectation Part II

I first came across this image years ago in our pediatrician’s office. It made everyone who saw it laugh. The young boy—less than a year old, probably—has very limited world experience. But somethings he knows well—food comes out of those! The boy recognized the imagery, but with his limited background knowledge of art and...
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Lessons to be Learned from the GAP Logo Debacle

November 12, 2010
Lessons to be Learned from the GAP Logo Debacle

Geoghegan, T. (2010). “Lessons to be learnt from the Gap logo debacle.” BBC News Magazine. Retrieved on October 12, 2010: http://www.bbc.co.uk/news/magazine-11517129 A new logo can brighten up a company’s image or enrage loyal customers. In the case of GAP, the latter was obvious. The release of the new logo led to a huge online...
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Type & Brand

November 2, 2010

Helvetica: Period. Cultural shifts as expressed in type: the story of Helvetica. Trajan is the Movie Font. Some fonts are in vogue for certain industries only.
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Perceptual Illusions

October 18, 2010

Our minds play tricks on us all the time. Once the information has entered our cognition via our senses, it still has to get processed to be understood. Like any other data, it’s all about context. For interesting examples of optical illusions, please visit http://www.lottolab.org/articles/illusionsoflight.asp. R. Beau Lotto has put together a few interesting...
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The History of Usability

September 29, 2010
The History of Usability

When did we start being concerned with usability? Some will say that such concern is part of being human: cavemen worked their stone tools to get them just right. Interaction design mattered even then. But the field of usability research really came into being when the tools we used started to run up against...
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Color Blind Design

August 3, 2010
Color Blind Design

Do you see any difference between these two images? About 10% of the male population (with up to 20% among some ethnic groups) do not. Do differences in the way individuals perceive and process color information matter? Sometimes… Consider this informational graphic: It’s easy to see how the information contained within this chart has...
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Distilling Information

June 5, 2010
Distilling Information

When it comes to my students’ participation in this blog, it’s all about distilling information found in the news to something product designers in our midst would find useful, on a practical level. Consider the illustration below. We see a person’s face (mine in this case). We can describe some of the features. But...
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Pipsqueak Articles

Memory and the Brain — Videos from Scientific American

Scientific American did a nice little video demonstrating where in the brain information is processed and remembered. And here’s one that explains perception and...
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Special Preview: Activity Theory

Special Preview: Activity Theory

Once again, we get an early preview of the next chapter of Interaction-Design.org textbook: Activity Theory. The author of the chapter, Victor Kaptelinin, did...
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Information in the Age of ICT: the Guardian Newspaper 3 Little Pigs Ad

The 2012 Guardian newspaper ad really captures the flow of information in the age of ICT (Information Communication Technologies). The ad retells the story...
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McGurk Effect — Synesthesia in Action

McGurk Effect is synesthesia in action. The sounds you hear depend on the visual information you’re getting through your senses! This is an amazing...
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Special Preview: Disruptive Innovation

Special Preview: Disruptive Innovation

Interaction-Design.org The folks from Interaction-Design.org have just completed their newest chapter: “Disruptive Innovation” by Clayton M. Christensen. This chapter is an excerpt from Dr....
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US Rio+2.0 Speed Geeking Session

US Rio+2.0 Speed Geeking Session

So I’ve learned a new word: Speed Geeking. It’s like speed dating but for geeks to quickly present their ideas to a small group....
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US Rio+2.0 Breakout Session on Environmental & Conservation Education

Below are the notes from the US Rio+2.0 conference hosted at Stanford last week. The notes are from the Education: Environment and Conservation breakout...
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Design Variables