How does one design a successful ad? That depends on the culture at which the ad is aimed. Here are a few example of ketchup ads. Spot the one NOT aimed at an American audience!
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- Do you remember Gardol? May 7, 2013 Olga Werby
- How Do You Know When Contractors are Lying to You? April 29, 2013 Olga Werby
- Cultural Differences in Advertising April 12, 2013 Olga Werby
- Daniel Kahneman, Customer Service, and Perception of Quality April 9, 2013 Olga Werby
- Extreme Hypocrisy April 7, 2013 Olga Werby
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Cultural Differences in Advertising
Daniel Kahneman, Customer Service, and Perception of Quality
Last week, we went to listen to a talk by Daniel Kahneman and by coincidence I’ve just finished reading his book, Thinking Fast and Slow, just a few months ago. The ideas in the book are amazing and worth a read (it would be great if the two academic papers included in the back...
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Extreme Hypocrisy
On the same day as I read about Gul Meena — a 17 year old Pakistani girl who was almost killed and severely maimed by her own brother — I bought a pair of skinny jeans. When I got home, I noticed they were made in Pakistan. I think I don’t need to say...
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The Tone and the Interface
I just returned from a brief visit to The Hague and Amsterdam. When in a foreign country encountering an unfamiliar language, it’s easy to focus on the visual presentation of content since the linguistic portion of the presentation is unavailable for processing. People who can read can’t help but do so when presented with...
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Ambiguity of Natural Language and Computer Language Interpretation
In his book “The Stuff of Thought: Language as a Window into Human Nature”, Steven Pinker gave the following defense of language ambiguity: Imagine you are stopped by a traffic cop for a violation. You would rather not get a ticket, and consider offering the cop a bribe. You have options: no bribe and...
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Google Apps New Pay Policy and Behavioral Economics
Yesterday, Google flipped a switched on its Google Apps policy — starting with December 7th, 2012, Google Apps will no longer be free! The change is for Google Apps for Business and it effectively ends the ability to create free accounts for groups of 10 or fewer users (here’s Google’s announcement). Individuals could still...
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Same Desire, Cultural Shift in Solution
Over time, some desires have stayed constant: an aversion to pain, a wish for health, a longing to be loved, and a craving for wealth, power, and youth. But desires are susceptible to cultural shifts, and so they shift with the whim of fashion: the need to be thin, the hope to fit the...
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Pipsqueak Articles
Ambiguity of Natural Language and Computer Language Interpretation
In his book “The Stuff of Thought: Language as a Window into Human Nature”, Steven Pinker gave the following defense of language ambiguity: Imagine...
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Press Release: World’s Tech Elite Named to Interaction-Design.org Board
Today the Interaction Design Foundation, the IDF, has announced its new executive board. The executive board includes Don Norman; Bill Buxton, Principal Researcher at...
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Task Analysis and Product Design
Imagine your were given an assignment to develop a product that could help people eat healthy. How would you go about creating such a...
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Going Potty…or iPotty!
An iPotty App for kids learning to use a toilet: And here’s a bit for an older audience: Would it have worked if the...
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Musings on Failure in School
The Math Obstacle In the past few years, reports came out showing strong correlation between failing Algebra and graduation rates — if a kid...
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25 Awesome Quotes, 11 Ways, 10 Hateful Things, 8 Steps, 7 Reflections, 5 Hard Facts, 3 Reasons Why, 2 Questions, and 1 Mistake
The latest in the professional social media writing is the creation of lists. Sing it with me: 25 Awesome Quotes 11 Secrets & 11...
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Kurisumasu ni wa kentakkii!
Who would have thought that our KFC fried chicken would be an object of desire in Japan? But perhaps all it takes is some...
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Google Apps New Pay Policy and Behavioral Economics
Yesterday, Google flipped a switched on its Google Apps policy — starting with December 7th, 2012, Google Apps will no longer be free! The...
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UCLA Law Forum: Discuss International Criminal Law
UCLA School of Law and International Criminal Court's Office of the Prosecutor partnered together to create UCLA Law Forum—a place to discuss international law issues. My company, Pipsqueak Productions, designed and developed the site. Please join the debate! UCLALawForum.com.
DRIPS project — stands for Deep Root Irrigation and Precipitation System — is a simple device that collects atmospheric water and delivers it to the roots of plants below the evaporation layer. My sons, Tim and Nick Werby, designed and developed the idea and the site. DRIPSproject.
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