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This blog is dedicated to product design issues.

I hope this online collection of notes would prove valuable not only to me but to all students and colleagues looking to develop innovating and interesting products. This site focuses on product design, conceptual design, interaction design, interface design, and failure analysis.

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Posts Tagged ‘ social gaming ’

Ambiguity of Natural Language and Computer Language Interpretation

February 8, 2013
Bad Cop Good Cop Language Abmiguity

In his book “The Stuff of Thought: Language as a Window into Human Nature”, Steven Pinker gave the following defense of language ambiguity: Imagine you are stopped by a traffic cop for a violation. You would rather not get a ticket, and consider offering the cop a bribe. You have options: no bribe and...
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Design and the Olympic Games

August 11, 2012
Aerial Shot of the London Olympic Stadium

The Olympic Games are coming to a close and there are some interesting design decisions that seem worth mentioning. But let’s start with a cursory set of design requirements: safety, transportation, visibility and observability of events, entertainment, fairness, cultural sensitivity and appropriateness, and so much more. As with all design problems, divide and concur...
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The Trouble with Social Search

January 16, 2012
The Trouble with Social Search

There have been changes in Google search and Google analytics. There have been many discussions on this topics. But there’s one big problem that I see with adding the social dimension to search: community bias or, as we’ve been referring to it in class, cultural bias. Cultural bias is one of the sources of...
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Designing for the Blind

December 17, 2011

Not much to add here — how many other cool video games are there for visually disabled? Using tactile clues instead of visual signals is a nice interaction design solution. Well done!
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Using Positive Emotion to Change Behavior

November 10, 2011

Games can be used to change our behavior — make something fun, and we are likely to do it again and again. Psychologists call is positive reinforcement. Pleasure triggers our amygdalas — makes us make strong neural connections between the activity and positive emotion. Thrills are memorable and we seeks them out in our...
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Rewired Brain

October 15, 2011
Rewired Brain

Our kids have grown up in the world where computers were always present and always on. They can’t conceive of a time when they can be cut off from the Internet (vacations in the Internet-dead zones are definite no go). Our kids are the generation of fully-connected always-on Internet users. What about the kids...
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Marketing Done Well

April 2, 2011

The video above shows the importance of a good story in promoting one’s product. A good story shapes the behavior of its audience—in this case, it sells beer!
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Pipsqueak Articles

Daniel Kahneman, Customer Service, and Perception of Quality

Daniel Kahneman, Customer Service, and Perception of Quality

Last week, we went to listen to a talk by Daniel Kahneman and by coincidence I’ve just finished reading his book, Thinking Fast and...
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The Tone and the Interface

The Tone and the Interface

I just returned from a brief visit to The Hague and Amsterdam. When in a foreign country encountering an unfamiliar language, it’s easy to...
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Cultural Differences or Child Abuse

Cultural Differences or Child Abuse

We view the world through our own personal and cultural filter. We can’t help but do that. But put us in another cultural frame...
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Ambiguity of Natural Language and Computer Language Interpretation

Bad Cop Good Cop Language Abmiguity

In his book “The Stuff of Thought: Language as a Window into Human Nature”, Steven Pinker gave the following defense of language ambiguity: Imagine...
Read More »

Press Release: World’s Tech Elite Named to Interaction-Design.org Board

Press Release: World’s Tech Elite Named to Interaction-Design.org Board

Today the Interaction Design Foundation, the IDF, has announced its new executive board. The executive board includes Don Norman; Bill Buxton, Principal Researcher at...
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Task Analysis and Product Design

Task Analysis and Product Design

Imagine your were given an assignment to develop a product that could help people eat healthy. How would you go about creating such a...
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Going Potty…or iPotty!

Going Potty…or iPotty!

An iPotty App for kids learning to use a toilet: And here’s a bit for an older audience: Would it have worked if the...
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Musings on Failure in School

Musings on Failure in School

The Math Obstacle In the past few years, reports came out showing strong correlation between failing Algebra and graduation rates — if a kid...
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UCLA Law Forum: Discuss International Criminal Law

UCLA Human Rights and International Criminal Law Forum Logo

UCLA School of Law and International Criminal Court's Office of the Prosecutor partnered together to create UCLA Law Forum—a place to discuss international law issues. My company, Pipsqueak Productions, designed and developed the site. Please join the debate! UCLALawForum.com.

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Tim and Nick Werby with DRIPS Prototypes

DRIPS project — stands for Deep Root Irrigation and Precipitation System — is a simple device that collects atmospheric water and delivers it to the roots of plants below the evaporation layer. My sons, Tim and Nick Werby, designed and developed the idea and the site. DRIPSproject.

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Cost of Chicken Project is a crowdmapping project that tracks the true costs of food around the world. Most data points are contributed by kids. My sons, Tim and Nick Werby, designed and developed the idea and the site. Please visit their site and contribute the data points from your area. Cost of Chicken.