Tag Archive for emotional reaction

Sci-Fi Bites: The Black Queen

The Black Queen

The Black Queen I’m a seed. Plant me. All night it called. A rat came by to investigate. It sniffed the small smooth sphere, but the object didn’t smell like a seed or food of any kind. The rat scurried away. I’m a seed. Plant me. The cat passed by without even a glance. A family of raccoons stopped by. Poked. Left. The sun came up. A fractional mind crawled over. It tasted and touched, walked about and left a pheromone trail for others to follow. Soon dozens of fractional minds surrounded the sphere. By this time, the object grew to the size of a very large marble. I’m a seed. Plant me. It kept repeating to them, flaunting itself for them. And they gathered in greater and greater numbers to roll the sphere underground. Just about the time small sinuous lines started to appear of its surface, a big black bird flapped over. I’m a seed. Plant me. The sphere called to the raven. The bird prodded the object, which was now the size of a tennis ball, with its beak. It wasn’t food, like it claimed. And it wasn’t one of those shiny, sparkly objects that the bird…

Hacking Weight-loss with Brain Science

Fat women dancing chapter divider

Financial rewards for weight-loss and exercise work…but only if you take the money away at the end for non-performance. Rewards are just not as effective as punishments! [Study: Framing Financial Incentives to Increase Physical Activity Among Overweight and Obese Adults: A Randomized, Controlled Trial] This result is, of course, very consistent with Dr. Daniel Kahneman’s work in behavioral economics, memory, and our perception of happiness. One of the key points is how we assign value on items that we already owe versus those that we are considering acquiring. Consider your house (if you own one) or your car. Would you sell it for the same amount of money as you would be willing to buy it for? The answer is no! We value what we own far more than other people’s stuff. Our reaction to ownership is emotional. Mathematics of equivalence just doesn’t penetrate how we feel through to our judgement. Consider the following social incentive program: At the start of my weight-loss program, I get $50 to lose 10 pounds over a 6 months period. At the end of that time period, I only lose 4 pounds. I have to give back $30 — that’s the deal, right? I…

Thoughts on An Event Apart San Francisco

AnEventApart Logo

We just returned from An Event Apart San Francisco and I am trying to put down notes and ideas while they are fresh in my mind. It was three full intense days of information — some great, some good, some not so much. But overall, it was a valuable experience (and they do conference right — great food, comfortable location, endless supply of coffee and sugar). My take is always unique — I overheard some people who were ecstatic over the presentations that I felt were completely off — but I have been in the business for over three decades now and I want ideas that are new to me. So here are my notes from the presentations. “The Fault, Dear Brutus (or: Career Advice From a Cranky Old Man)” by Jeffrey Zeldman A lot of what Jeffery spoke about resonated strongly: the need to force ourselves to get rid of disdain for our clients that just “don’t get it” — mutual respect is the foundation of designer-client relationship in conversation about design, focus on purpose and use and stay away from esthetics — every person has their own sometimes, people (clients, bosses) are incapable of seeing our growth as…

Fun, Creativity, and Good Design

springy bed frame

The best product designs not only work well, they make us smile. They solve problems we as consumers haven’t even consider yet or realized we had. Take a look at a selection of product designs below. The springy bed frame is not only functional, but a conversation starter — don’t you want to try it out? The “selfy stick” helps us take better photos of ourselves. Our arm reach is no longer a limitation or a liability — I like my portraits taken from the top to reduce that double chin! It’s fun to be elegant… until it all crushes down around us. Finger tip tray is the solution! Finger food will stay safely on top of the tray with this cool design. And again, it’s a conversation starter — a perfect tool at a party. While I’m not sure I would advertise my waist size with this imaginative belt, it could serve as a powerful reminder to keep to a diet. Serving tea to your aunt? Wouldn’t this put a smile on her face? In one of my design classes, a student proposed a bed light that would adjust to awaken the sleeper gently. This one does it with…

Perception of Value is Situational

When you make pancakes, do you want them perfect? Perfect in taste? Perfect in texture? Perfect in shape? Who wouldn’t, right? When I cook, I want my creations to be pleasing to my audience (usually my family). Even on cooking shows, there’s a segment which helps home cooks make their creations look more professional — i.e. more perfect. As I was looking to buy a crepe-maker (non-electric), I read a bunch of reviews for all kinds of gadgets that promised a perfect crepe. One of the important criteria was the perfection of shape — a good crepe is circular, implying that a badly made crepe has irregular borders. There were all kids of clever inventions that helped the home cook achieve this circular perfection — molds, rakes, squeeze bottles, etc. At the end of my research, I got it — my crepes better be circular! But in others circumstances, this perfection of shape has a complete opposite perception of value. If you are buying frozen, pre-made crepes, then perfectly circular shapes signals “factory-made” or “made by robots” or “cookie-cutter crepes”. All of these are now derogatory things — who would want to eat crepes made by a machine? Untouched by…

Matters of Trust

call center experience

In the last few months I’ve started several new relationships. One was with BlueShiled of California — a relationship that was forced on me by the changing health insurance laws. The other came about from trying to find a place to stay in United Kingdom for our family vacation. I didn’t actively want these relationships, but here I am. And I am not very happy. The basic problem comes from the flow of trust. I’ve never heard of anyone else talk about the directionally of trust, but it is a very important concept to understand for any customer service oriented company. I will illustrate the idea using my new relationships. BlueShield Customer Service Failure! Let me start by saying that I wasn’t overly fond of my previous insurance company. In fact, that relationship was very much like this new one with BlueShield — antagonistic. My story begins in October of 2013, when I created a spreadsheet of all my family doctors versus possible new health insurance companies. I wanted to make sure that which ever insurance I picked, my family doctors would take it. I spent the afternoon making phones calls and ended up with BlueShield of California as my…