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This blog is dedicated to product design issues.

I hope this online collection of notes would prove valuable not only to me but to all students and colleagues looking to develop innovating and interesting products. This site focuses on product design, conceptual design, interaction design, interface design, and failure analysis.

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Posts Tagged ‘ branding ’

30,000 Years of Logo Evolution

May 17, 2012
anasazi2

Logos have undergone an amazing amount of visual change in the last 30,000 years — obvious statement, isn’t it? But if you look at the change, all grouped together, what we are seeing is the evolution of visual language. The way we relate to icons and what we want them to be is changing...
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Special Preview: Disruptive Innovation

February 18, 2012
Special Preview: Disruptive Innovation

Interaction-Design.org The folks from Interaction-Design.org have just completed their newest chapter: “Disruptive Innovation” by Clayton M. Christensen. This chapter is an excerpt from Dr. Christensen’s 1997 book “The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail,” published by Harvard Business Press. His newer book, “The Innovator’s DNA: Mastering the Five Skills of...
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How Do We Think of Brands

January 30, 2012

I found this video by Adam Ladd — he made a video of an interview with his 5 year old daughter talking about brands. He showed her some very famous logos, and she told him what she thought they were. Naturally, this is a girl from a middle class background, from America. The answers...
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Intel i5 Core Commercial: When a company just doesn’t get it

October 26, 2011

Sometimes, a company just doesn’t get it: it’s not about what a product can theoretically do, but what it can do for the user. Intel has a history of making a particular type of commercials — “the power inside” commercials, I call them. Intel marketing people use the following mental model: people/men like muscle...
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Cultural Differences from the 4th Dimension: Time

August 17, 2011
Cultural Differences from the 4th Dimension: Time

Some cultural differences are brought to you by geographic distances, but some derive their wonderful exotic qualities from temporal separation. The ads below are all American…just from a different America—America of yesteryore. Role of Women What wives are for? Make her happy this Christmas—make it a hoover! Blow smoke in her face, she’ll love...
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Creative Use of Media to Advance a Message

August 6, 2011
Creative Use of Media to Advance a Message

Here’s a nice collection of bus ads. The design of the ads was carefully targeted to the delivery vehicle (pun intended). Enjoy!
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Lost in Translation: Cultural Differences in Advertising

July 30, 2011

“Lost in Translation” was a wonderful movie by Sofia Coppola, starring Bill Murray and Scarlett Johansson. It depicted the delicious confusion of Western tourists in total Japanese cultural emersion. In particular, the scenes where Bill Murray shoots a liquor commercial for the Japanese market are simply priceless. In retrospect, I see where Ms. Coppola...
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Pipsqueak Articles

Memory and the Brain — Videos from Scientific American

Scientific American did a nice little video demonstrating where in the brain information is processed and remembered. And here’s one that explains perception and...
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Special Preview: Activity Theory

Special Preview: Activity Theory

Once again, we get an early preview of the next chapter of Interaction-Design.org textbook: Activity Theory. The author of the chapter, Victor Kaptelinin, did...
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Information in the Age of ICT: the Guardian Newspaper 3 Little Pigs Ad

The 2012 Guardian newspaper ad really captures the flow of information in the age of ICT (Information Communication Technologies). The ad retells the story...
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McGurk Effect — Synesthesia in Action

McGurk Effect is synesthesia in action. The sounds you hear depend on the visual information you’re getting through your senses! This is an amazing...
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Special Preview: Disruptive Innovation

Special Preview: Disruptive Innovation

Interaction-Design.org The folks from Interaction-Design.org have just completed their newest chapter: “Disruptive Innovation” by Clayton M. Christensen. This chapter is an excerpt from Dr....
Read More »

US Rio+2.0 Speed Geeking Session

US Rio+2.0 Speed Geeking Session

So I’ve learned a new word: Speed Geeking. It’s like speed dating but for geeks to quickly present their ideas to a small group....
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US Rio+2.0 Breakout Session on Environmental & Conservation Education

Below are the notes from the US Rio+2.0 conference hosted at Stanford last week. The notes are from the Education: Environment and Conservation breakout...
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Design Variables