How does one design a successful ad? That depends on the culture at which the ad is aimed. Here are a few example of ketchup ads. Spot the one NOT aimed at an American audience!
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- Do you remember Gardol? May 7, 2013 Olga Werby
- How Do You Know When Contractors are Lying to You? April 29, 2013 Olga Werby
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Posts Tagged ‘ branding ’
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Cultural Differences in Advertising
The Tone and the Interface
I just returned from a brief visit to The Hague and Amsterdam. When in a foreign country encountering an unfamiliar language, it’s easy to focus on the visual presentation of content since the linguistic portion of the presentation is unavailable for processing. People who can read can’t help but do so when presented with...
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25 Awesome Quotes, 11 Ways, 10 Hateful Things, 8 Steps, 7 Reflections, 5 Hard Facts, 3 Reasons Why, 2 Questions, and 1 Mistake
The latest in the professional social media writing is the creation of lists. Sing it with me: 25 Awesome Quotes 11 Secrets & 11 Ways 10 Hateful Things 8 Steps 7 Reflections 5 Seconds Test & 5 Hard Facts & 5 Ways 3 Audiences & 3 Big Trends & 3 Reasons 2 Questions 1...
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Kurisumasu ni wa kentakkii!
Who would have thought that our KFC fried chicken would be an object of desire in Japan? But perhaps all it takes is some very good PR (and some luck), and a product designed to please a very specific audience finds a new user group… Kentucky Fried Chicken for Christmas Dinner Japanese tradition started...
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RE: Is Pink Necessary?
How many different ways can someone describe a color? There is a delightful video titled “Luscious” by the Sappi paper company Off Register. In it, the main character attempts to describe the exact shade of “luscious” she wants printed on paper. “It’s like the inside of a baby polar bear’s ear,” she tells the...
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Group Color Preferences
The Color of the Redhead Festival… …is NOT red! An annual festival of redheads has been taking place in Breda, Holland, was held on 3 September of this year. Almost 2000 red heads from 52 countries gathered together to share and revel in their DNA, BBC corresponded Tim Allman reported. In the sea of...
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Interface Design Failure: Man accidentally kills 40,000-sq-ft lawn due to packaging design
What can bad interface design do? Bad graphic? Bad packaging? There are people who think these don’t matter (I had a few clients like that), but here’s an example of how badly things turn out when interface design isn’t taken seriously. And here’s another example from one of my previous posts: eye medicine or...
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Pipsqueak Articles
Ambiguity of Natural Language and Computer Language Interpretation
In his book “The Stuff of Thought: Language as a Window into Human Nature”, Steven Pinker gave the following defense of language ambiguity: Imagine...
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Press Release: World’s Tech Elite Named to Interaction-Design.org Board
Today the Interaction Design Foundation, the IDF, has announced its new executive board. The executive board includes Don Norman; Bill Buxton, Principal Researcher at...
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Task Analysis and Product Design
Imagine your were given an assignment to develop a product that could help people eat healthy. How would you go about creating such a...
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Going Potty…or iPotty!
An iPotty App for kids learning to use a toilet: And here’s a bit for an older audience: Would it have worked if the...
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Musings on Failure in School
The Math Obstacle In the past few years, reports came out showing strong correlation between failing Algebra and graduation rates — if a kid...
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25 Awesome Quotes, 11 Ways, 10 Hateful Things, 8 Steps, 7 Reflections, 5 Hard Facts, 3 Reasons Why, 2 Questions, and 1 Mistake
The latest in the professional social media writing is the creation of lists. Sing it with me: 25 Awesome Quotes 11 Secrets & 11...
Read More »
Kurisumasu ni wa kentakkii!
Who would have thought that our KFC fried chicken would be an object of desire in Japan? But perhaps all it takes is some...
Read More »
Google Apps New Pay Policy and Behavioral Economics
Yesterday, Google flipped a switched on its Google Apps policy — starting with December 7th, 2012, Google Apps will no longer be free! The...
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UCLA Law Forum: Discuss International Criminal Law
UCLA School of Law and International Criminal Court's Office of the Prosecutor partnered together to create UCLA Law Forum—a place to discuss international law issues. My company, Pipsqueak Productions, designed and developed the site. Please join the debate! UCLALawForum.com.
DRIPS project — stands for Deep Root Irrigation and Precipitation System — is a simple device that collects atmospheric water and delivers it to the roots of plants below the evaporation layer. My sons, Tim and Nick Werby, designed and developed the idea and the site. DRIPSproject.
Copyright Pipsqueak Productions LLC 2013
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