Tag Archive for An Event Apart

Thoughts on An Event Apart San Francisco

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We just returned from An Event Apart San Francisco and I am trying to put down notes and ideas while they are fresh in my mind. It was three full intense days of information — some great, some good, some not so much. But overall, it was a valuable experience (and they do conference right — great food, comfortable location, endless supply of coffee and sugar). My take is always unique — I overheard some people who were ecstatic over the presentations that I felt were completely off — but I have been in the business for over three decades now and I want ideas that are new to me. So here are my notes from the presentations. “The Fault, Dear Brutus (or: Career Advice From a Cranky Old Man)” by Jeffrey Zeldman A lot of what Jeffery spoke about resonated strongly: the need to force ourselves to get rid of disdain for our clients that just “don’t get it” — mutual respect is the foundation of designer-client relationship in conversation about design, focus on purpose and use and stay away from esthetics — every person has their own sometimes, people (clients, bosses) are incapable of seeing our growth as…