Welcome to Interfaces.com

This blog is dedicated to product design issues.

I hope this online collection of notes would prove valuable not only to me but to all students and colleagues looking to develop innovating and interesting products. This site focuses on product design, conceptual design, interaction design, interface design, and failure analysis.

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Product Design Strategy

Who Controls Social Networks?

October 30, 2012

Article: Bohannon, J. (2012). “Who Controls Social Networks?” sciencemag.org. Visited on Oct 9, 2012:http://news.sciencemag.org/sciencenow/2012/06/who-controls-social-networks.html This article is about how ideas spread in social groups through peer influence. A theory long debated is that a small number of people who are influencers spread ideas through their peer groups. Critics of the theory argue that is...
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Separate Mobile Website Vs. Responsive Website

October 30, 2012
Separate Mobile Website Vs. Responsive Website

Frost, B. (2012). “Separate Mobile Website Vs. Responsive Website.” smashingmagazine.com. Visited on October 25, 2012: http://mobile.smashingmagazine.com/2012/08/22/separate-mobile-responsive-website-presidential-smackdown/ This article is about how to address the challenges of the mobile web by either creating a separate mobile website or creating a website that is responsive to different screen sizes. These two approaches are illustrated by the...
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RE: Perfectionism May Not Be Optimum

October 28, 2012

Tugend, A., (2011). “It’s Just Fine to Make Mistakes.” NYTimes.com. Visited on October 8, 2012: http://www.nytimes.com/2011/03/12/your-money/12shortcuts.html Experiment: A study was conducted comparing the productive abilities of participants testing high and low in “perfectionism”. The task was to rephrase a passage without interpretation for a panel of judges who were unaware of the status of the participants....
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RE: Is Pink Necessary?

October 21, 2012

How many different ways can someone describe a color? There is a delightful video titled “Luscious” by the Sappi paper company Off Register. In it, the main character attempts to describe the exact shade of “luscious” she wants printed on paper. “It’s like the inside of a baby polar bear’s ear,” she tells the...
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BRIDGE to Health

October 12, 2012
BRIDGE to Health

This week, I was invited to attend a BRIDGE Summit at Stanford. I was there to represent Ushahidi’s work and wasn’t particularly sure what to expect… But it turned out to be a very interesting brainstorming session for a new product/service in the health space: BRIDGE. Dr. Stephen Friend (M.D. and PH.D., president/co-founder/director of...
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Words, Language, Influence, & Design

August 29, 2012
Words, Language, Influence, & Design

I’ve been thinking a lot lately about the power of language. Sure, there have been a lot of news relating to language (election, after all, is only a few months away): legitimate rape is one example of powerful words/phrases in the news. But I would like to briefly explore how words and language can...
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Design and the Olympic Games

August 11, 2012
Aerial Shot of the London Olympic Stadium

The Olympic Games are coming to a close and there are some interesting design decisions that seem worth mentioning. But let’s start with a cursory set of design requirements: safety, transportation, visibility and observability of events, entertainment, fairness, cultural sensitivity and appropriateness, and so much more. As with all design problems, divide and concur...
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Pipsqueak Articles

Ambiguity of Natural Language and Computer Language Interpretation

Bad Cop Good Cop Language Abmiguity

In his book “The Stuff of Thought: Language as a Window into Human Nature”, Steven Pinker gave the following defense of language ambiguity: Imagine...
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Press Release: World’s Tech Elite Named to Interaction-Design.org Board

Press Release: World’s Tech Elite Named to Interaction-Design.org Board

Today the Interaction Design Foundation, the IDF, has announced its new executive board. The executive board includes Don Norman; Bill Buxton, Principal Researcher at...
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Task Analysis and Product Design

Task Analysis and Product Design

Imagine your were given an assignment to develop a product that could help people eat healthy. How would you go about creating such a...
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Going Potty…or iPotty!

Going Potty…or iPotty!

An iPotty App for kids learning to use a toilet: And here’s a bit for an older audience: Would it have worked if the...
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Musings on Failure in School

Musings on Failure in School

The Math Obstacle In the past few years, reports came out showing strong correlation between failing Algebra and graduation rates — if a kid...
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25 Awesome Quotes, 11 Ways, 10 Hateful Things, 8 Steps, 7 Reflections, 5 Hard Facts, 3 Reasons Why, 2 Questions, and 1 Mistake

5 second test

The latest in the professional social media writing is the creation of lists. Sing it with me: 25 Awesome Quotes 11 Secrets & 11...
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Kurisumasu ni wa kentakkii!

Kurisumasu ni wa kentakkii!

Who would have thought that our KFC fried chicken would be an object of desire in Japan? But perhaps all it takes is some...
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Google Apps New Pay Policy and Behavioral Economics

Google Apps New Pay Policy and Behavioral Economics

Yesterday, Google flipped a switched on its Google Apps policy — starting with December 7th, 2012, Google Apps will no longer be free! The...
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UCLA Law Forum: Discuss International Criminal Law

UCLA Human Rights and International Criminal Law Forum Logo

UCLA School of Law and International Criminal Court's Office of the Prosecutor partnered together to create UCLA Law Forum—a place to discuss international law issues. My company, Pipsqueak Productions, designed and developed the site. Please join the debate! UCLALawForum.com.

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Tim and Nick Werby with DRIPS Prototypes

DRIPS project — stands for Deep Root Irrigation and Precipitation System — is a simple device that collects atmospheric water and delivers it to the roots of plants below the evaporation layer. My sons, Tim and Nick Werby, designed and developed the idea and the site. DRIPSproject.

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Cost of Chicken Project is a crowdmapping project that tracks the true costs of food around the world. Most data points are contributed by kids. My sons, Tim and Nick Werby, designed and developed the idea and the site. Please visit their site and contribute the data points from your area. Cost of Chicken.