I hope this online collection of notes would prove valuable not only to me but to all students and colleagues looking to develop innovating and interesting products. This site focuses on product design, conceptual design, interaction design, interface design, and failure analysis.
Interfaces.com
Do you know what Gardol is? Unless you are close to retiring, probably not… So here’s a bit of background: Gardol is sodium lauroyl sarcosinate — not a very harmonious sounding chemical. I’m guessing Gardol was a clever marketing trick of combining the words “Guard” and “All”, relying on the phonetic combination to drive...
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Do you sometimes get that sunken feeling that your contractors are flat out making up statistics about your users on the spot? I do get that a lot…but until just a few days ago, I didn’t have the indisputable evidence. Slide below is from a Russian contractor Power Point deck explaining the user demographic...
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How does one design a successful ad? That depends on the culture at which the ad is aimed. Here are a few example of ketchup ads. Spot the one NOT aimed at an American audience!
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On the same day as I read about Gul Meena — a 17 year old Pakistani girl who was almost killed and severely maimed by her own brother — I bought a pair of skinny jeans. When I got home, I noticed they were made in Pakistan. I think I don’t need to say...
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I just returned from a brief visit to The Hague and Amsterdam. When in a foreign country encountering an unfamiliar language, it’s easy to focus on the visual presentation of content since the linguistic portion of the presentation is unavailable for processing. People who can read can’t help but do so when presented with...
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How we think about problems depends in part of how we are taught to do so. And that education is seeped in our culture and language. Metaphors, mnemonics, analogies, riddles, word choice for explanations are tightly interwoven into our language. Just like it was probably impossible for Romans to invent calculus given their numeral...
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We have to work within the boundaries of what’s possible given the history of the social system, the constraints of technology, the limitations of budgets, and cultural limits of the society wich endevers to implement the socio-technical system.
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We view the world through our own personal and cultural filter. We can’t help but do that. But put us in another cultural frame...
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In his book “The Stuff of Thought: Language as a Window into Human Nature”, Steven Pinker gave the following defense of language ambiguity: Imagine...
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Today the Interaction Design Foundation, the IDF, has announced its new executive board. The executive board includes Don Norman; Bill Buxton, Principal Researcher at...
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Imagine your were given an assignment to develop a product that could help people eat healthy. How would you go about creating such a...
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An iPotty App for kids learning to use a toilet: And here’s a bit for an older audience: Would it have worked if the...
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The Math Obstacle In the past few years, reports came out showing strong correlation between failing Algebra and graduation rates — if a kid...
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The latest in the professional social media writing is the creation of lists. Sing it with me: 25 Awesome Quotes 11 Secrets & 11...
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Who would have thought that our KFC fried chicken would be an object of desire in Japan? But perhaps all it takes is some...
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UCLA School of Law and International Criminal Court's Office of the Prosecutor partnered together to create UCLA Law Forum—a place to discuss international law issues. My company, Pipsqueak Productions, designed and developed the site. Please join the debate! UCLALawForum.com.
DRIPS project — stands for Deep Root Irrigation and Precipitation System — is a simple device that collects atmospheric water and delivers it to the roots of plants below the evaporation layer. My sons, Tim and Nick Werby, designed and developed the idea and the site. DRIPSproject.
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