Background Knowledge

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Jew-ish Sci-Fi

by Olga Werby • July 15, 2019

This month, I’ve jumped in head first into dark and cold waters of book marketing. I’ve learned a lot that was new to me but was probably obvious to any salesperson — other people (unlike me) like to read very specific genres of books. For example, if you are into a billionaire werewolf romances, you are NOT into werebear billionaire romances. Yes, people like what they like and there are many authors who are happy to write for very niche audiences. But I read lots of different things, fiction AND non-fiction. I read WWII spy novels AND science fiction. I like action adventure AND historical fantasy. My taste in books is as broad as the stories I like to write. But apparently, that’s not good for marketing. My books are all so different that I’ve been having a hard time zeroing in on a unifying theme for my stories. And then it hit me — I write Jewish Science Fiction…or Jew-ish Sci-Fi. So what’s Jew-ish Sci-Fi? It’s a hero journey to save the world, where the hero belongs to a tight group of outsiders forced to make their way in the world by their talents and smarts and who are…

The Wheel of Culture

by Olga Werby • May 25, 2019

Societies continuously try to recreate themselves — shared holidays, shared news, shared traditions, shared language, shared music, shared myths, shared victories, and shared griefs. Shared origins… So by telling each other stories, we recreate ourselves over and over again. Where do we come from? Where are we going? Who are our heroes? Who are the villains? These stories pass our values as a society from one generation to the next. It’s how we understand each other. “Rosebud.” There was a time where everyone in America knew exactly what that reference was. Now? Nope. “Remember the Alamo!” People still know the phrase, but its meaning — the short cut to meaning that this phrase used to represent — is no longer widely available. Cultural propagation used to be easy when everyone knew everyone else in the small village they all lived. Strangers were either killed or assimilated. People easily recognized “their own.” Sometimes, it was as simple as the way you’d pronounce a word. Such cultural distinctions to divide between “us” and them” are called Shibboleth. Do you drop your p’s or roll your r’s? Do you wear “snickers” or “runners” or “trainers”? Is it “herbs” with an “h” or without?…

What’s in a Cover?

by Olga Werby • August 7, 2018

The design of the cover can make the book… or so I was told. Certainly, bad covers don’t contribute to sales. But good covers are difficult. And the thought on cover design has changed over the years… just like fashion. Since I tend to design my own covers (and I’m an artist and a designer), I wanted to put together some ideas, if not rules, to follow and some background of how to think about book cover design. Because if you don’t do your own, you still need to communicate what you want with the person that does. Book Covers Through Time To appreciate a cover, it helps to understand its roots. I won’t go back far, since my genre is science fiction, just a hundred years or so. Consider the cover evolution of Jules Verne’s “Journey to the Center of the Earth”: There is a movement from frills to realism to a strong graphic look of the more modern editions. While for the 1800’s editions, we might find it difficult to identify the genre of this story, by the time we hit 1960s, there is no doubt that this is a science fiction or fantasy novel. The cover alerts…

Memory and Storytelling

by Olga Werby • March 29, 2018

Our only truth is narrative truth, the stories we tell each other and ourselves—the stories we continually recategorize and refine. — Oliver Sacks, The River of Consciousness, page 121 Our memories are not static. Each time we reach for one, we refresh and form new neuron connections, in fact changing the memory itself via our contemplation of it. Like Heisenberg Uncertainty Principle — we can observe a particle’s momentum or its position but not both simultaneously — each time we recall a particular event, we change it due to that recollection. After the mental touch, the memory is no longer the same. And this is true not just in some metaphorical sense, but in a real, tangible, physical way — the act of recall alters the neuron structures forever! And yet we eagerly recollect our favorite memories, and we just as eagerly try to forget the painful ones (and the very act of thinking of those painful memories makes them that much stronger, that much more connected and integrated into our neural memory networks). Social groups have always been aware of this property of memory. Cultures are molded out of stories, songs, epics, ballads, and now memes that bind us…

Us and Them

by Olga Werby • September 1, 2017

Of Doctors, Babies, Kings, and Zombies Before starting my journey as science fiction writer, I got a few degrees under my belt — astrophysics, mathematics, cognitive science, education, etc. It took a few decades (I’ve gotten married and had a family in there somewhere), but I got my doctorate and have used and still use it to help people think through complicated problems, mostly in product design. How is this relevant to writing, you might ask? Well, in addition to witnessing and surviving some amazing situations — always a good experience for a writer — I’ve acquired a few tools on how to think about situations and people. I would like to share one such tool with you: Us versus Them, a cognitive perspective. What people (and other animals) are very good at is dividing themselves into Us’es and Them’s. It’s a useful tool when we live in a divided world — how else do we keep clear of our allegiances to countries, sports teams, and political parties? But these divisions have neurological and psychological underpinnings. Consider a four square graph that charts competency versus likability (emotional warmth and approachability): We perceive (our) doctors as warm, personable, and able. We…

There’s a word for that?

by Olga Werby • June 24, 2017

Pieter Bruegel the Elder, Tower of Babel

A Dictionary of Cool Words That Hide True Feelings & Meanings from Parents Many of the strange vocabulary words, that Jude and her friends, from my new novel The Far Side, use, arise from their need to create a sense of linguistic privacy from the grownups. These are real and come from hard-to-translate words from other languages, professions, or sub-cultures. Age-otori — a feeling that you look worse after the haircut. (Based on a Japanese word.) Ataraxia — a sense of stoic calm. (Based on an ancient Greek word.) Backpfeifengesicht — a face in need of a fist. (Based on a German word.) Chingada — a hellish place where all that annoy you go. (Based on a Spanish word.) Desenrascanço — to find a creative way out of a bad situation. (Based on a Portuguese word.) Dépaysement — the sense of displacement one feels when visiting a foreign country and being far from home. (Based on a French word.) Doppelgänger — a duplicate of a person. (Based on a German word.) Dustsceawung — the contemplation of the idea that everything turns to dust eventually. (Based on an Old English word.) Eudaimonia — deep fulfillment and the resulting happiness, even as…

Alternative Facts in Medicine

by Olga Werby • January 28, 2017

While we are collectively freaking out over the Trump’s White House use of Alternative Facts, these kinds of “facts” have been floating around in medicine (and politics) for a long time. And it is instructive to take a look at how we as a society have been dealing with Alternative Facts in Medicine and what damage these “facts” have wrought on us individually and collectively. I propose the following formula for how Alternative Facts come to be: Desperate Need + Greed = Alternative Fact Medical Myths: Beliefs Based on Outdated Science To start, allow me to refresh your memory, for our history is full of myths when it comes to our heath and our diseases. Let’s begin with a bit of bloodletting. Bloodletting is almost as old as our civilization. Thousands of years ago (that’s thousands, with three zeros!), a healer’s first choice of treatment was to let out the “excess” blood from a patient. Be it a migraine, an infection, or a virus, a person who was probably too sick to object was cut with a lancet or some other easily available tool and weakened even further via blood loss. The Greek physician Erasistratus believed all illnesses were due…

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Background Knowledge

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There’s a word for that?

by Olga Werby • June 24, 2017

Anchoring Errors, Background Knowledge, Background Knowledge Errors, Causal Net Problems, Cultural Bias, Diagnostic Errors, Group Decision Errors, Mental Model Traps, Metaphor Mistakes, Misapplication of Problem Solving Strategies, Pipsqueak Articles

Alternative Facts in Medicine

by Olga Werby • January 28, 2017