Welcome to Interfaces.com

This blog is dedicated to product design issues.

I hope this online collection of notes would prove valuable not only to me but to all students and colleagues looking to develop innovating and interesting products. This site focuses on product design, conceptual design, interaction design, interface design, and failure analysis.

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Olga

Olga Werby, Ed.D., has a Doctorate from U.C. Berkeley with a focus on designing online learning experiences. She has a Master’s degree from U.C. Berkeley in Education of Math, Science, and Technology. She has been creating computer-based projects since 1981 with organizations such as NASA (where she worked on the Pioneer Venus project), Addison-Wesley, and the Princeton Review. She conceived, designed, and illustrated the award-winning “Field Trips” series of programs distributed by Sunburst Communications. Olga has a B.A. degree in Mathematics and Astrophysics from Columbia University. Olga currently teaches interaction design and cognitive theory at the American University in Paris and the University of California at Berkeley Extension Program. She was part of the faculty of San Francisco State University’s Multimedia Studies Program, the Bay Area Video Coalition, and the campus of Apple Computers. Olga is a member of the Association for the Advancement of Computing in Education. She also holds a California teaching credential and is part of the San Francisco Unified School District where she often tests science-related curriculum materials in public elementary and middle schools.

Web Site: http://www.pipsqueak.com


Design for Emotion, for Empowerment

November 3, 2011
Aimee Mullins legs collection

I use a cane to get around, a consequence of an unfortunate encounter with a taxi many years ago. I have many different canes (each heel size, for example, requires its own cane). All are cool. Some have animal carvings, some have silver, some have gold, some are complex in design, some are very...
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Explaining SEO to Clients

October 31, 2011

I’ve been in meetings where SEO was thrown around like some magic power word — feel like you need to make your arguments stronger? Just say the word! So it’s good that Google made a nice, unthreatening video (note the pink tee-shirt) explaining its position on SEO — “It’s not spam!” — (good to...
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Intel i5 Core Commercial: When a company just doesn’t get it

October 26, 2011

Sometimes, a company just doesn’t get it: it’s not about what a product can theoretically do, but what it can do for the user. Intel has a history of making a particular type of commercials — “the power inside” commercials, I call them. Intel marketing people use the following mental model: people/men like muscle...
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Socially Constructed Beliefs

October 19, 2011
Socially Constructed Beliefs

American Academy of Pediatrics (AAP) came out with a strong recommendation against the use of bumpers in cribs. The September 2007 issue of The Journal of Pediatrics examined deaths and injuries attributed to infant crib bumper pads: “Twenty-seven accidental deaths reported by medical examiners or coroners were attributed to bumper pads. The mechanism of...
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Passionate Interface: Siri Inspires Love

October 18, 2011

You know your product is succeeding with its users when, within days of its launch, they write love songs to your work. Check out this love ode to Siri, Apples latest interface update.
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Rewired Brain

October 15, 2011
Rewired Brain

Our kids have grown up in the world where computers were always present and always on. They can’t conceive of a time when they can be cut off from the Internet (vacations in the Internet-dead zones are definite no go). Our kids are the generation of fully-connected always-on Internet users. What about the kids...
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Innovation 2.0

October 9, 2011
Coca Cola Ad 5 cents from 1900

In my book on product design, Interfaces.com, I talk about a shift from evolutionary product design to the current model of version numbering. There has been a murmur of disappointment this last week when Apple issued iPhone 4S instead of the expected iPhone 5. The new features of iPhone 4S are exciting, new, and...
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Pipsqueak Articles

Memory and the Brain — Videos from Scientific American

Scientific American did a nice little video demonstrating where in the brain information is processed and remembered. And here’s one that explains perception and...
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Special Preview: Activity Theory

Special Preview: Activity Theory

Once again, we get an early preview of the next chapter of Interaction-Design.org textbook: Activity Theory. The author of the chapter, Victor Kaptelinin, did...
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Information in the Age of ICT: the Guardian Newspaper 3 Little Pigs Ad

The 2012 Guardian newspaper ad really captures the flow of information in the age of ICT (Information Communication Technologies). The ad retells the story...
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McGurk Effect — Synesthesia in Action

McGurk Effect is synesthesia in action. The sounds you hear depend on the visual information you’re getting through your senses! This is an amazing...
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Special Preview: Disruptive Innovation

Special Preview: Disruptive Innovation

Interaction-Design.org The folks from Interaction-Design.org have just completed their newest chapter: “Disruptive Innovation” by Clayton M. Christensen. This chapter is an excerpt from Dr....
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US Rio+2.0 Speed Geeking Session

US Rio+2.0 Speed Geeking Session

So I’ve learned a new word: Speed Geeking. It’s like speed dating but for geeks to quickly present their ideas to a small group....
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US Rio+2.0 Breakout Session on Environmental & Conservation Education

Below are the notes from the US Rio+2.0 conference hosted at Stanford last week. The notes are from the Education: Environment and Conservation breakout...
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Design Variables