There was a time when a product designed for a specific geopolitical region would have stayed there for the duration of its existence. With few exceptions, products didn’t travel the world to areas where they would be considered a fopaux. These products were cultural curiosities displayed by adventurous tourists for the pleasure and laughs of their friends and family.

But things change.

Product design and usability protocols now have to include culture experts. What works well in one place, for one group of users, at a particular time won’t do so under other circumstances.