There have been changes in Google search and Google analytics. There have been many discussions on this topics. But there’s one big problem that I see with adding the social dimension to search: community bias or, as we’ve been referring to it in class, cultural bias. Cultural bias is one of the sources of human errors that render problem solving more difficult. The problem comes from having one’s views on highly charged emotional topics (or social issues) continuously reinforced by the community. I’m writing this blog on Martin Luther King Day — particularly appropriate when discussing cultural bias and the difficulties of overcoming them. In the past, when we googled something, we got results based on the relevance to...
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